New Delhi, Aug 6: The BRICS Waves Bazaar has highlighted the growing importance of the creative economy, bringing together industry leaders, creators and policymakers to explore new opportunities in global partnerships, content production and responsible technology adoption.
The platform focused on strengthening cooperation among BRICS countries through international co-productions, cultural exchange and innovation-driven growth in the media and entertainment sector.
Participants discussed how creative industries are evolving with the rise of digital platforms and emerging technologies. The discussions emphasised the need to support creators, encourage cross-border collaborations and build new opportunities for talent across different markets.
A key area of focus was the responsible use of artificial intelligence (AI) in creative fields. Industry experts explored how AI can help improve production processes, expand accessibility and support new forms of storytelling while maintaining ethical standards, transparency and protection of creative rights.
The event also highlighted the economic potential of the creative sector, which continues to generate employment opportunities and contribute to innovation across areas such as film, digital content, gaming, animation and technology-driven entertainment.
Stakeholders stressed the importance of creating a stronger global ecosystem where creators, businesses and governments can work together to encourage investment, share knowledge and promote diverse cultural narratives.
The BRICS Waves Bazaar reflects the changing landscape of the creative economy, where technology, talent and international cooperation are coming together to shape the future of content creation.
Through continued collaboration and responsible innovation, BRICS countries aim to strengthen their role in the global creative industry and unlock new opportunities for creators and enterprises.
