Cetaphil has launched a new consideration-led campaign for its Healthy Renew range, featuring Roshni Chopra and Isabelle Kaif. The campaign explores a more effortless approach to ageing, built around the idea that the choices we make today can shape how we feel and look in the years ahead.
The opportunity for Schbang was to make skin longevity feel relevant to everyday life, rather than presenting ageing as something to correct or reverse. The idea was to find familiar moments and conversations where this mindset could naturally exist, and bring the role of skincare into them without making the films feel like traditional skincare advertising.
This came to life through a series of micro-dramas following Roshni and Isabelle as two close friends who meet over their Sunday rituals and talk about the things changing in their lives. From making more considered choices and planning ahead, to embracing changing bodies and taking better care of their skin, each film finds a different entry point into the idea of doing something today for the person you are becoming.
Across the films, Cetaphil Healthy Renew becomes part of these everyday conversations, bringing in the range’s approach to caring for changing skin through simple, consistent and purposeful care. The campaign brings together relatable storytelling, the natural chemistry between Roshni and Isabelle, and the larger thought of effortless healthy ageing, encouraging women to think about skin care as a long-term investment rather than something they turn to only when concerns appear.
“Cetaphil’s Healthy Renew line of products gave us an opportunity to embrace ageing and make it a more positive, everyday choice that reflects the future we want for ourselves. Through Roshni and Isabelle’s Sunday brunches, we brought to life the ideas of healthy ageing and skin longevity through their charming banter and camaraderie.”, said Karthik Krishnan, Senior Creative Director, Schbang.
The campaign features four films across social and digital platforms, bringing the Healthy Renew range into relatable moments while reinforcing its focus on skin longevity and everyday care.
Live link
1. https://www.instagram.com/reel/De_4B49OIie/?mdxt=MTFhY3J4YWE3bHBsdw==
2. https://www.instagram.com/reel/DfEajxkOwXd/?srtk=MWgwc202ejI5OXJvbQ==
3. https://www.instagram.com/reel/DfUdcv0O6TG/?obrf=cHh3dHhocTZjcTBm
