Business Briefing Today

Edge by Croma expands its presence in Bengaluru with two new stores and exclusive launch offers

BusinessManasi Praharaj12 Nov 2026

Bengaluru, November 12, 2026: Croma, the Tata Group's trusted omni-channel electronics retailer, has strengthened its Bengaluru footprint with the opening of two new Edge by Croma stores at Nexus Shantiniketan and Nexus Whitefield. Built around the needs of today's digitally connected consumers, Edge by Croma is a digital-first, neighbourhood retail format that blends convenience, speed and expert assistance into a seamless technology shopping experience. With these additions, Edge by Croma now has three stores in Bengaluru and five across India.

The Edge by Croma store at Nexus Shantiniketan is located at UGF018, Upper Ground Floor, Bengaluru, Karnataka – 560048. The second store is located at Unit GF21, Nexus Whitefield, Prestige Ozone, Whitefield Main Road, Bengaluru, Karnataka – 560066. To mark the openings, both stores are offering exciting deals and exclusive offers.

 “At Edge by Croma, we are bringing the latest technology closer to our customers. Whether they're looking to upgrade to a new smartphone, shop the latest wearables, or find the right accessories, customers can now enjoy a faster, more convenient shopping experience right in their neighbourhood. Beyond exciting launch offers and great value, they also get access to trusted product advice, seamless service support and the assurance of shopping with Croma. These new stores are designed to make technology discovery and ownership easier, smarter and more rewarding for Bengaluru's consumers,” said Mayank Sangani, Chief Business Officer – Stores, Infiniti Retail Ltd. 

The store will be open daily from 11:00 AM to 9:00 PM. For more information, visit the new stores at Nexus Shantiniketan and Nexus Whitefield, Bengaluru, or log on to www.croma.com

*Offers valid on select brands, categories, and models and until the stock lasts. Terms and conditions apply.