New Delhi, 11 November 2026: From the streets of Delhi to screens across the world, the Vedanta Delhi Half Marathon 2026 has taken the experience of distance running to an exciting new digital frontier. In a landmark shift from traditional television-led coverage to a digital-first, multi-platform broadcast strategy, Procam International has reimagined how audiences engage with one of the world’s most prestigious half marathons.
The result: 10.8 million views on Procam’s official YouTube channel in just three weeks, spanning the pre-event build-up, race day and post-event storytelling. The milestone marks a significant step in the evolution of India’s running ecosystem, demonstrating the growing appetite for immersive, accessible and participative sports content.
At the heart of this digital transformation was the race-day broadcast, featuring four simultaneous live feeds, each offering audiences a distinct perspective on the race. The World Feed in English captured the international elite competition; the Hindi Feed spotlighted Indian athletes and races; the Great Delhi Run feed celebrated the wider running community; and the Watch Me Finish (Finish Cam) offered runners something truly personal: a chance to relive their own finish-line moment.
Together, the four feeds recorded 7.6 million race-day views, the highest ever for a road race-day broadcast on YouTube. The Finish Cam emerged as a particularly compelling success, independently garnering 1.4 million views. By bringing the finish-line experience directly to runners, their families and friends, it transformed spectators into participants in the digital storytelling experience, with runners sharing their moments across their own social media platforms.
The wider digital coverage reached 2.8 million unique viewers and generated over 200,000 hours of watch time, reflecting both the scale and depth of audience engagement.
Extending its global footprint, the VDHM World Feed was also simulcast on the official World Athletics YouTube channel, a platform that showcases select premier athletics events. The broadcast now ranks second among all road races events featured on the channel over the last six months, placing the Indian road race alongside some of the world’s leading athletics properties.
Vivek Singh, Joint Managing Director, Procam International, said, “Sport is no longer experienced only at the venue or through a television screen. It lives across platforms, communities and personal stories, and our responsibility as race promoters is to continually expand those possibilities. Our move to a digital-first broadcast for the Vedanta Delhi Half Marathon was driven by a larger vision: to make running more accessible, engaging and participative, while building a community that stays connected well beyond race day. The 10.8 million views are an encouraging milestone, but more importantly, they signal the immense opportunity ahead for the sport and its digital ecosystem.”
Santosh Pillai, Founder, Initium Productions, said, “Our ambition was to move beyond simply broadcasting a race to creating a richer, more immersive viewing experience. With four dedicated live feeds, we set out to tell multiple stories simultaneously, from the intensity of the elite competition to the energy of the Great Delhi Run and the deeply personal emotion of crossing the finish line. This required a new level of creative thinking, production planning and execution. The audience response validates our belief that sports broadcasting must evolve with the way people consume content today. We see this as a strong foundation to push creative and technological boundaries further, edition after edition.”
With this milestone, the Vedanta Delhi Half Marathon reinforces its position not just as a premier sporting event, but as a powerful content and community platform. For Procam International, it marks another step towards building a more connected running ecosystem, one where every race has a story, every runner has a voice, and the experience extends far beyond the finish line.
