November 12th, 2026: Euphony Voyage, one of Northeast India's prominent music and entertainment properties, is set to return with its seventh edition from December 18–20, 2026, in Itanagar, Arunachal Pradesh. The three-day festival will bring together an exciting mix of international, national and regional artists, featuring international stars Taio Cruz, Shaggy and B.o.B, alongside leading Indian artists Badshah, Armaan Malik, Vishal Mishra, Shalmali Kholgade, Rito Riba, Hansika Pareek, Txama, Walter Wahlang, and David Angu & The Tribe.
Over the years, Euphony Voyage has evolved from a music-led initiative into a larger cultural and entertainment property, connecting acclaimed national artists with audiences in the Northeast. Since its inception in 2021, the festival has hosted several celebrated performers, including Javed Ali, Prateek Kuhad, Vishal & Shekhar, Shreya Ghoshal, Rito Riba, Papon, Raman Negi, and Seedhe Maut. Each edition has contributed to expanding the festival's scale and reach, establishing Euphony Voyage as a significant platform for live music and cultural experiences in the region. The upcoming edition is being organised in collaboration with the Department of Tourism, Government of Arunachal Pradesh, under an MoU that also recognises Arunachal Tourism as an Associate Partner.
The Northeast is increasingly emerging as an important destination for live entertainment, music festivals and cultural tourism, with growing interest in bringing large-scale events to the region. Government collaborations and support for such initiatives are further helping showcase the region's cultural identity, attract visitors and create opportunities for local communities, businesses and the tourism ecosystem. Euphony Voyage's seven-edition journey reflects this growing momentum and the region's potential to become a significant part of India's live entertainment landscape.
Speaking about the collaboration, Shri Pasang Dorjee Sona, Hon’ble Minister of Tourism, Government of Arunachal Pradesh, said, “Across the world, concert tourism has become a powerful economic driver. A single large music event now fills hotels, flights, restaurants and local markets, and carries a city’s name to audiences far beyond its borders. Countries and cities are actively competing to host such events because they bring in travellers who spend, stay and return. Arunachal Pradesh has every reason to be part of this movement. Our landscapes, our living cultures and the warmth of our people make the State a truly distinctive setting for festivals of this kind. Euphony Voyage, now in its seventh edition, shows that we can host events of this scale. As a government, we see concert tourism as a key part of building a year-round tourism economy that creates livelihoods for our youth, artisans, homestays and local entrepreneurs. The Department of Tourism is happy to extend its support to Euphony Voyage 7, and we warmly welcome everyone to Itanagar.”
Speaking about the upcoming edition, Nikhil Chinapa, Festival Director, Euphony Voyage, said, “Euphony Voyage has grown over the years into a platform that brings together music, culture and communities, while creating opportunities for audiences to discover Arunachal Pradesh. With the seventh edition, we want to build on that journey through a larger, three-day festival experience featuring an exciting mix of international, national and regional artists. Our aim is to create an event that resonates with audiences across the country and we look forward to making this edition a memorable experience for everyone.”
Commenting on being part of Euphony Voyage 7, Badshah said, “My music has always been a mix of influences, sounds and cultures. That’s what excites me about being an artist - there’s always something new to explore and someone new to connect with through music. There’s nothing quite like the energy of a live crowd - when thousands of people know the words, the beat drops and the entire place comes alive. That’s what I love about performing. I’m looking forward to bringing the Badshah experience to Itanagar and discovering the energy Arunachal has to offer. Euphony Voyage 7 is going to be a lot of fun, and I can’t wait to be part of it.”
Beyond the music line-up, Euphony Voyage 7 will offer audiences an immersive festival environment spread across three stages, featuring food and beverage experiences, a flea market, arcade games, workshops and social spaces. The festival will also create opportunities for brands to engage with its diverse audience through on-ground branding, experiential activations, artist associations, product showcases and digital storytelling. With its growing reach and mix of national, international and regional talent, Euphony Voyage offers brands a platform to build visibility, connect with younger audiences and become part of a large-scale cultural and entertainment experience in the Northeast.
Tickets for Euphony Voyage 7, taking place from December 18–20, 2026, in Itanagar, Arunachal Pradesh, are now live.
